Friday, September 30, 2011

NWsource Seattle Talks Fashion With Lauren!

By Alison Brownrigg

If there’s one thing reality star, author and clothing designer Lauren Conrad knows how to do, it’s speak to her demographic. Mostly because she embodies it.

I interviewed Conrad last Thursday afternoon when she was in town for a personal appearance at the Bellevue Square Nordstrom. Her newest line, Paper Crown, debuted at Nordstrom this season. It's filled with what she describes as “feminine, flowy and pretty pieces that are great staples for the wardrobe.”

In person, Conrad was, as she appears on TV, calm, polite, gracious and fairly glowing with sunny California-girl charm.

She was wearing the cream Tiered Silk Maxi dress, from her line, with a delicate, subtle floral pattern that, while casual and breezy, could easily be paired with a blazer for work.

I noted that her line seemed perfectly tuned towards young, professional women, a demographic in which Conrad herself belongs.

“You design what you love and what you want to wear yourself,” Conrad confirms. “I think lots of girls could wear this line and wear it their own way. I love it when people style the clothing themselves and not just the way they saw it styled somewhere.”

Conrad designed this current line about a year and a half ago, and said she was thrilled to finally see it on the racks. When asked how she felt her design chops were evolving, she admitted to learning a lot during the last few years, “ from production to design,” and while Fall 2011 is focused on basics in solid, neutral colors -- “they’re easy to build around,” says Conrad -- her Holiday collection is more daring, with vibrant prints and edgier silhouettes.

As someone who has been in the public eye since she was 17, Conrad recognizes that her reality TV exposure has been both help and hindrance to her professionally.

She used her name recognition to anchor her previous line (LC Lauren Conrad, sold exclusively at Kohl’s), but made the conscious choice to name this third line something different. “I’ve obviously been able to take advantage of the opportunities that I have,” Conrad explains, “but I wanted this collection to stand on its own and for people to buy the clothes because they like them, and not because of my name.”

Sounds like a girl with a good head on her shoulders (and a paper crown on top).

Photo + interview via NWsource: Seattle

Lauren & Best Friend Jillian Leaving Lunch in Brentwood!

Lauren was spotted leaving lunch at the Brentwood Country Mart with her best friend Jilly Hendrix, September 24. Get her effortless yet chic look here!
Photos via Celebrity Gossip 

Lauren's Halloween Costume (So Far!)

What do you think Lauren will be? :-)

New Looks: LC Lauren Conrad Fall Collection!

LC Lauren Conrad Polka-Dot Pleated Top

LC Lauren Conrad Butterfly Chiffon Top Set

LC Lauren Conrad Foil Polka-Dot Sweater

LC Lauren Conrad Fall Collection: Promo Pictures!

Thursday, September 29, 2011

Lauren Conrad Leaving Roosevelt Hotel!

Lauren was spotted at the Roosevelt Hotel, September 28th, in Los Angeles. She looked beautiful in leather leggings from her Paper Crown line and a navy blue blouse.

Photos via MyHollywoodDaily

Wednesday, September 21, 2011

Lauren Conrad at Fashion Island, Newport Beach!

Lauren was spotted by some fans, September 20th, during her shopping trip to Fashion Island in Newport Beach, California.

Tuesday, September 20, 2011

Lauren Attends Lo's Sister's Wedding, July 30th!

Lauren attended Lo's sister's wedding along with her best friends Jillian, Maura, and Natania, July 30th. Lauren tweeted: "Wedding with my besties!! so pretty in !"
Photos via Laguna Lovers

Lauren Conrad: Beauty Product Line Coming Soon!

Lauren Conrad gave word that beauty products by LC are coming soon, and young femmes should be on the look out for items like hair care, lipstick, eyeliner, blush, foundation, etc.
Lauren's line of make-up will already add to the growing success stories of Paper Crown, Kohl's, and, which from day one has become a hotspot for lifestyle living, and social networking.
Another white-hot entity is TheBeautyDepartment, a web destination dispensing beauty advice, tricks, and tips to make your inner/ outer beauty look better, also is the lead-in to Lauren launching beauty products.

TheBeautyDepartment is a way to warm-up clientele on Lauren supplying beauty solutions and concerns to the general public, creating turorials on how to create perfect hair styles, along with make-up techniques.
Next up, a possibility for Lauren Conrad is supplying make-up creations to TheBeautyDepartment, where visitors are introduced to Lauren's artistic ability on making homemade make-up that's better than conventional brands.
Finally, Lauren unveils her own line of hair & beauty products that instantly become a success because LC would already had introduced high quality beauty solutions that are proven trusted amongst the population.

Article via LC Examiner

Monday, September 19, 2011

Forbes Lifestyle: The Future of Lauren Conrad, Inc. (Final Post!)

Hi Forbes Lifestyle Readers,
I want to thank you for tuning in for the past few months. I had a great time discussing the business end of my various projects and the many lessons I’ve learned along the way.
What’s next? Quite a bit! Right now, one of my main objectives is to expand into a product line. I am currently researching all of my options, but should begin the process of executing an actual line very soon—stay tuned. I’m also focusing on expanding my other existing brands: LC Lauren Conrad, and Paper Crown. On top of that, I’ll be working on completing my fifth book, The Fame Game.
While the future is bright, I cannot forget the missteps I have made along the way. My mistakes ended up teaching me the most invaluable lessons, which have molded me into the businesswoman I am today. I have taken chances, broken
rules and cut corners and these shortcuts haven’t always resulted in my favor. But, of all the slipups I’ve made, I honestly don’t think I would go back and correct a single one.
It’s important to make mistakes in your career, especially in the beginning. When you are just starting out you can make hasty decisions and take big chances since the stakes are rarely high early on. Trust me, it’s far better to learn those lessons sooner rather than later. By learning from failed opportunities, I’ve transformed past mistakes into flourishing brands and businesses. As basic as it may sound, learning from your mistakes is a vital part of becoming a successful entrepreneur.
While my ventures are unique due to my celebrity, I hope you learned a thing or two from the experiences I’ve shared with you. If nothing else, remember this: Do something that you love, surround yourself with people you trust, learn from your mistakes, work hard, and don’t let other people’s opinions of you become your limitations.
XO Lauren

Forbes Lifestyle Part 1: Meet Lauren Conrad!

Forbes Lifestyle Part 2: My Business Plan For Lauren Conrad Online!

Forbes Lifestyle Videos: Lauren Conrad Gets Down To Business & Lauren Conrad Breaks Down Her Fashion Lines! Part 1 & Part 2

Forbes Lifestyle Part 3: Building A Clothing Line On My Own Terms!

Forbes Lifestyle Part 4: Writing A Book Lauren Conrad Style!

Sunday, September 18, 2011

ENK: NYC's Fashion Coterie 2011!

Lauren Conrad will be at NYC's Fashion Coterie this Sunday, Monday and Tuesday (September 18, 19 and 20) presenting Paper Crown's Spring 2012 collection at booth 3124 on level 3! ENK Fashion Coterie is at The Javits Center until Tuesday September 20th.  
SUN/MON: 9AM - 6PM // TUE: 9AM - 5PM

Paper Crown: The Complete Spring 2012 Lookbook!

Photos via