Wednesday, May 25, 2011

Maura McManus: Putting the Shine on Paper Crown


Maura McManus is the Chief Operating Officer of Lauren Conrad’s newest upscale fashion line, Paper Crown. According to the web site, Paper Crown is “a collection for those who like to play dress up in a grown up world.”

In this podcast, Maura shares with us the vision behind the brand, the marketability of 1.5 million Twitter followers and the downside to starting a label with a celebrity.



-Video at vimeo.com

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