“Conrad is in the midst of many business ventures, ranging from books and clothes to a brand-new beauty and fashion website. In anticipation of the launch of her new site, Conrad talks to Allure about moving on from her reality TV past…” - Allure Magazine
The idea behind this site says Lauren is to eventually roll out an eye and hair line of her own, adding to Lauren’s dreams of obtaining an empire. Also, Lauren will do video appearances periodically as a way to not only keep herself in the media landscape, but as a way to generate traffic to the site, as yours truly sees it.
-Credits at The Examiner & http://thebeautydepartment.com