Thursday, March 24, 2011

LC Lauren Conrad Collection: New Spring Looks!

Embellished Skinny Twill Ankle Pants

Denim Crop Pants

Bow Crop Cardigan

Floral Peasant Top & Camisole

Floral Pleated Dress

  Rosette Chiffon Top

Six new affordable and California cool looks are availbale exclusively at kohl's or! View the full LC Lauren Conrad Collection! For clothing, shoes, jewelry and more!
Here are some of her other Spring trends:


Wednesday, March 23, 2011

Lauren's (Canceled) Reality Show Intro! Adorable!

-Video: TheSaraLisaa

I love this stop-action clip and think it's the perfect intro for what probably would have been an inspiring show! It's really sad MTV canceled Lauren's new reality show and I hope it gets picked up by another network! :-)

What do you think of this intro? Would you have watched Lauren's new show?
Watch here if the video doesn't work.

Friday, March 18, 2011

15 Minutes with Lauren Conrad: Designer, Author, Mogul

By Kerry Pieri
March 14, 2011 4:45 pm

Prior to my phone chat with Lauren Conrad, the girls in the office were discussing Laguna Beach and Stephen and how Kristin used to pronounce Stephen, Stee-vin, which led to someone mentioning that Jason recently appeared on Celebrity Rehab, and how LC's first book is being made into a movie by the producers of Twilight.

Lauren Conrad's private and personal lives were, at one time, almost completely imperceptible from one another. That's no longer the case for the mogul-in-making who may no longer be followed by cameras, but who used the phenomenon of celebrity and a die hard loyal following who just so happens to think of her, sort of, as one of their own in the best way possible – to build a brand.

Conrad already signed a three-book deal with Harper Collins (two released so far became NY Times best sellers), is counted as the official spokesperson for mark, designs a collection for Kohl's and is returning to the higher end fashion realm with her new contemporary line, Paper Crown – launching for Fall 2011.

What made you want to launch a personal line again?
I wanted to do it when I started working with Kohl's – I wanted to be able to work on that and develop my brand.

Why did you opt not to use your name when branding Paper Crown?
I think that when you take your name out it makes it less of celebrity brand and that’s what we were were tyring to do. We wanted something that had that whimsical, youthful sound. The name comes from when I was young I used to play dress up a lot and I would go to my Grandma's house I didn’t have my trunk there and so we would make paper crowns – it was a way of making your own glamour.

What was the inspiration for the first collection?
The first collection is for fall, and for the brand overall we wanted to balance out hard and soft so we put chiffon and soft fabrics with leather – it's all about achieving that balance.

What are some of your favorite pieces personally?
I love the tiered chiffon dress, I think it's really beautiful, we worked a lot on the fit. We also did a faux leather legging that's really great also.

What was the audience you were appealing to in terms of price point?
This line is really about higher end, more specialty pieces. The price point is between $59 and $460. We wanted a lot of variety, but it's competitively priced for a contemporary line. We just went to Coterie [sales trade fair in New York City] and it’s meant to be more specialty and more boutique and appropriate for the right sections of a department store.

You had planned on launching this collection with a reality show on MTV, which was later canceled. Were you relieved or would you have wanted the press it would have brought?
Both options come with pros and cons there’s definitely a pro of marketing a line, but the process is simpler without a crew of cameras and were not as limited to what we can do because cameras have to have access and people aren’ t always willing to work with you.

Would you ever do a reality show again?
I don’t know – you never say never but at this point.

Where do you see Paper Crown in the future? Stand alone stores? E-commerce?
We want to start on e-commerce, not on our own but with an online store. I think it’s difficult to have stores but we’re not ruling it out.

Who would your ideal celebrity be to wear Paper Crown?
There's no one in particular,  we wanted pieces that weren't so specific to one person or one style, so it can be worn differently and by all different women.

How would you describe your personal style right now?
I’m loving the whole 70s trend, I lived in skinny jeans for years and years and for the first time I’m starting to wear a flair. I love flowy fabrics and pretty prints.

Do you read trend forecasts and the like or do you prefer just to design what you're feeling?
I think it’s a marriage of the two because you have to be trend conscious but you want to be creative and create something different – you’re creating your own designs while keeping trends in mind.

Do you think of Paper Crown as an every day wear collection or more special occasion?
It's a collection for both-there's staple pieces in there, the blazer and we wanted pieces that are transitional pieces that can be worn up or down, but that full length chiffon is for special occasions, definitely.

Paper Crown will announce soon which stores to mine for the Fall collection soon, in the meantime check out the Paper Crown lookbook.

Tuesday, March 15, 2011

LC Lauren Conrad Coral Branch Jewelry!

Get the LC Lauren Conrad look and branch out bold. In the gold-tone cuff with a coral branch design, you'll feel like a fashion icon. Pair the coral branch bracelet and the coral branch earrings with some skinny jeans and a floral top for the perfect look.

 LC Lauren Conrad jewelry suits your fabulous fashion sense. Carry yourself with confidence when you pair the gold-tone coral branch necklace with a tiered top.

"Purchase any item from the LC Lauren Conrad collection at from March 11-25, 2011, and get a free gift: a special selection from the book "Lauren Conrad Style." Within 7-10 days of your purchase, we'll send you an e-mail with all the info you need to download your special selection from Lauren's book. Limited quantities available while supplies last. Offer void where prohibited by law. One gift per customer. Nontransferable."

- Kohl'

Saturday, March 12, 2011

New: LC Lauren Conrad Lace-Trim Swiss Dot Skirt!

LC Lauren Conrad skirts make an ordinary day extraordinary. Swiss dot pattern adds chic style to your ensemble. For a fabulous look, wear this women's skirt with your favorite heels. Available in pink only!

View the full LC Lauren Conrad Collection here.

Paper Crown on KTLA!

What's Hot For Spring Fashion? Paper Crown!

-Credits at Youtube user TheSaraLisaa

Friday, March 11, 2011

Lauren Conrad & Whitney Port: Who What Wear Party 2011

Whitney (who was wearing a Rachel Roy white lace dress and Giuseppe Zanotti nude heels) catched up with Lauren at the Who What Wear party 2011. She said "Last night I attended the Who What Wear party at Il Sole for the launch of their new book, What to Wear Where!. Everyone from Rachel Zoe to Jessica Alba to leading stylists and hair stylists were there. I was so lucky to be invited and seated next to Hillary, one of the co-founders of Who What Wear. I ran into Lauren there and I was so happy to see her! It was nice to catch up -- with both of our busy schedules, we don't have to time to chat as often as we'd like to. We were so excited to see each other that we had to have a little blackberry photo shoot. Lauren took these pics and I made her send them to me as soon as I got home.
I'll be posting more photos from the event later.

And Lauren (Camilla and Marc Horizon Frock in Fleece Print and a Smythe jacket) snapped some pictures of the dinner table with her phone:

Lauren tweeted: "Congrats to @KatherinePower and @whowhatwear!!!"
 "I lost a game of Jenga to @sofifii ill never beat my older sister. Le sigh!"

Co-founder of WhoWhatWear Katharine Power with Lauren Conrad and BFFs Sophia Rossi and Whitney Port (below):
-Credits at Whitney Port's Blog, Lauren Conrad's twitter, Never Wood High, Hills2City & WhoWhatWear

Lauren Conrad, Frankie Delgado, Lo Bosworth & Others Partying at Voyeur LA

Lauren Conrad: A Night Out in West Hollywood!

Kevin Todd, Lauren Conrad, Lo Bosworth, Frankie Delgado, Stephanie Pratt and Gina Assouad partying at Voyeur LA in West Hollywood, March 10th :-)

-Photo credits at Frankie Delgado's Twitter, PopSugar & Celebrity Gossip

Lauren Conrad: People Style Watch

Lauren is covering People Style Watch Magazine, April 2011.

Wednesday, March 09, 2011

Tuesday, March 08, 2011

New: LC Lauren Conrad Fringe Sandals!

Shake up the style scene with LC Lauren Conrad sandals. Take these women's thong sandals from a backyard barbecue to dinner on the town by simply updating your ensemble. Wear with anything from the Lauren Conrad clothing line for a trendy look.

View the full LC Lauren Conrad Collection here!

Friday, March 04, 2011

Lauren Conrad: Geek Chic at LAX

Lauren, sporting the geek chic look with cute oversized glasses, made her way out of LAX (Thursday, March 3rd). 
She recently took a trip to New York City to debut her new line Paper Crown (created with pals Maura McManus and Gary Samuelian) at ENK Coterie.

-Info & Photos from PopSugar

Lauren Conrad Previews Kohl's Spring 2011 Collection on Entertainment Tonight!

Lauren had a sit down with ET host Lawrence Zarian (February 24th) and previewed some of her Spring pieces for her 2011 LC Lauren Conrad Collection available exclusively at Kohl's and kohl'!

-Video via Celebrity-Gossip

Thursday, March 03, 2011

Paper Crown Store Locator

Paper Crown: Coming Fall '11!

Walk In Closet boutique: Lydia Drive, Franklin Square, NY

Beth & Maggie boutique: 16144 Happy Valley Town Center Drive, Happy Valley, OR

PLRG Boutique: 2094 Yonge St. Toronto, ON

Planet Blue: 1653 12th St, Santa Monica, CA