Lauren debuted her new LC Lauren Conrad Spring collection for 2011 a little while ago and now added some tips and ideas about what to wear in the upcoming spring season and how to wear it (photos above).
When I stopped by the Coterie yesterday to interview Lauren Conrad and check our her debut contemporary line, Paper Crown, I expected a crush of cameras, reporters and publicists. I expected that an overly protective publicist would monitor my interview to make sure I didn’t ask certain questions and that I wrapped it up after 10 minutes. So it was a pleasant surprise when I located Paper Crown’s modest booth at Pier 94 to find Conrad and her two business partners (also her two best friends–not Hills alums), just hanging out, listening to Billy Joel on an iPad, and not a paparazzo or crazed publicist in sight.
Of course, if MTV hadn’t dropped the reality show they were filming about Conrad’s new line, there would have been a 15-person camera crew crowding the space. “I was a little disappointed at first but I’m very much OK with it now,” said Conrad of her show being canceled. “[The show] was very different from The Hills–it was filmed like a documentary–it was a very different experience.” Now, she even seemed relieved there wasn’t a camera crew around to make everything crowded and chaotic. “Can you imagine if there were cameras here?” she said, looking around at Paper Crown’s small booth. Sadly, the absence of camera crews means that there’s little hope Conrad’s show will make it to air on any network–because MTV stopped filming halfway through the design process. “It’s an incomplete story now,” Conrad said.
But back to the clothes. “We wanted the collection to look very clean and fresh–those are the pieces I gravitate towards,” Conrad told me as she walked me through Paper Crown, looking lovely in leather shorts, a blazer and blush blouse from the line. “When I was designing [the collection] I wanted to do pieces that could be worn lots of different ways–I think it’s nice to invest in pieces you can wear throughout a few seasons. It’s modern but not overly trendy. I wanted an overall romance feel to the line, balanced out with a couple tailored pieces for a slight menswear feel and the leather pieces to balance out the chiffons.”
With Paper Crown, Conrad has achieved what she set out to do: the compact collection (you can view the complete look book here) is full of on-trend basics like soft knits, silk button down blouses, tailored cropped pants and blazers, and faux-leather shorts and skirts balanced with loose airy chiffon dresses in blacks, blushes, creams, gray-blues and a few muted floral prints. It all looks like stuff Conrad would actually wear (or has already worn). “You’re keeping a customer in mind but you want to love each piece,” says Conrad. Her favorite is the tiered chiffon maxi-dress, which will retail at $400.
No word yet on where Paper Crown will be sold but Conrad and her team hope to be installed in small boutiques across the country as well as one big department store. Pricepoints range from $69 for jersey tops to $400 for dresses (like the tiered chiffon number).
Of course, we couldn’t leave without addressing one more rumor recently floating around the internet–a report from Us Magazine that Whitney Port was peeved at her former Hills co-star because “she thinks that The City was canceled to make room for Lauren’s new reality show…Whitney feels like she got the shaft.” “I don’t really know where that rumor came from,” Conrad said. “It didn’t even make sense though–why would she be jealous of that show that’s no longer happening?” It makes even less sense considering Whitney Port is the only member of the original Hills cast Conrad keeps in touch with. “I have so much respect from her–she’s amazing,” said Conrad, who had texted with Port about the rumor hours earlier.
February 22, 2011 - While at Coterie, the fashion trade show at New York City's Pier 94, mentally assembling our dream wardrobe this weekend (Theory pants, Elizabeth and James jacket...), we noticed a booth coming up on our left that had boutique buyers circling like sharks. It wasPaper Crown, Lauren Conrad's new (non-Kohl's) fashion line. Conrad herself was there to explain the line, wearing high-waisted leather shorts from the collection and '60s winged liner. We chatted with her about her favorite Paper Crown look and her all-time beauty hits and hair color misses.
Why the name Paper Crown? When I was little I used to go to my grandmother's and we would always play dress-up; but when I would go there, I wouldn't have my dress-up trunk with me, so we'd make these paper crowns. That was our way of creating our own glamour—and that's what we wanted the line to be like.
Do you have a favorite piece? I love the tiered dresses. [Shown above]
How would you wear your hair and makeup with one? Well, it depends on where I'm going and how I'm accessorizing it—but I would probably wear my hair down, because it's a chiffon dress and it's flowy, and I'd go for a more natural makeup look.
You've been rocking darker hair recently I usually change the color a little bit, every two and half months I go in [to Chris McMillan Salon]; it's always really subtle changes.
So you're never going extreme—no fire engine red for you?No! Actually, my hairdresser is a redhead and she pulls it off amazingly. But no, I tried red hair in high school and it did not look good on me. It was more a maroon.
What made you go for that at the time? Oh, when I was in high school, on Friday nights I used to dye my hair out of a box. It was something to do. I would just get bored, I guess.
And how long did the maroon hair last? Not very long! It was a red-brown that had turned into a purple-y maroon. I remember I showed up at school and we had gotten our new soccer uniforms that day, and it was the exact color of our new jerseys. Everyone said, "Oh that's so cool." And I was like, "I have to change this immediately! This is not intentional!"
Any other hair color regrets? I had bleached hair for awhile. It was pretty bad.
But did you like it at the time? I mean, I'm from Orange County, so it was the norm. Everybody had badly bleached hair [then]. But yeah, it's so funny because I'll look back at pictures and think, "Oh my God, I thought I looked so great." It's hysterical.
Lauren Conrad attends the ENK Fashion Coterie Fall 2011 at Pier 94 (booth #3516) and Javits Center on February 20, 2011 in New York City. Lauren was there with Maura McManus for the debut of their line 'Paper Crown'.
After MTV dropped Lauren Conrad’s reality show for being “too high brow,” Conrad lost a lot of potential publicity for her forthcoming contemporary line, Paper Crown. The show was to follow the making of Paper Crown, a la The September Issue (not The Hills). We wondered what would become of Conrad’s Paper Crown without the help of MTV, but a fall 2011 landed in our inbox late last night, so it looks like the collection will be in stores come fall.
The collection is sweet, just like Conrad, and we could picture her in every piece–which, considering her sizable fan base, is a very good thing.
Judging from the look book, Conrad’s first attempt at a contemporary priced collection is a vast improvement from her lackluster collections for Kohl’s. It reminds us a little of Elizabeth and James only skewed younger.
Paper Crown features on-trend basics like leather shorts, silk blouses in blush tones, slouchy blazers, tight cocktail dresses, tiered ruffled maxi dresses (a Conrad staple) and short, flouncy, belted dresses.
No word on the price points yet or where the line will be sold, but Conrad’s not letting the fact that MTV dropped her show rain on her (or Paper Crown’s) parade. She’ll be in NYC to show Paper Crown to buyers at Coterie this coming week.